You build better homes.

But in a crowded market, that’s not enough.

We help home builders stand out, sell more, and measure every win with strategic video content.

Get a free, no obligation custom video strategy that makes video marketing for you newest community easy, fun and most importantly - worth the effort.

Click the link below. Seriously - it’s worth it.

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Marketing new homes is harder than ever.

In today’s crowded housing market, even the best-designed homes can get lost in the scroll.

  • You're competing with resale inventory and discount developers.

  • Buyers are overwhelmed, distracted, and doing most of their research before they ever step foot in a model home.

  • Your brand promise—quality, lifestyle, community—is getting reduced to bullet points in a Zillow listing

Traditional marketing isn’t keeping up.

You need a way to show your story, not just tell it.

Video isn’t just content.

It’s a conversion tool.

The right video strategy does more than look pretty—it builds emotional connection and buyer confidence.
We help home builders turn browsers into buyers by crafting cinematic, story-driven content that brings your communities to life.

This is how the best builders stay top of mind—and top of market.

  • Video That Converts

    Buyers remember 95% of a message when it's delivered via video

  • Strategy for Home Builders

    Video drives up to 80% higher conversion on landing pages

  • Measurable Impact

    Top builders use video to pre-sell phases, boost retention, and shorten sales cycles

We’re not just videographers. We’re your storytelling partners.

Home is the most important place on earth.

Hi, I’m Matt Fuller - Founder of the Insight Picture Co. As an Emmy-nominated filmmaker with over 15 years of experience, I’ve helped home builders craft compelling stories that resonate with home buyers.

My expertise lies in combining cinematic storytelling with strategic marketing, creating videos that drive engagement and deliver results.

This approach has proven especially effective for home builders, where I specialize in crafting campaigns that showcase their craftsmanship and connect them with discerning buyers.

At Insight Picture Co., we specialize in video content that delivers ROI—not vanity metrics.
We’ve helped builders across California and beyond elevate their brand, engage their buyers, and grow their sales pipeline with story-first strategy and full-service production.

When you're ready for video that actually sells homes, we're ready to help.

If buyers don’t see your homes,

they’ll settle for something less.

Let’s fix that.

FAQs

  • Video is the best way to showcase the craftsmanship and unique design of your luxury homes. Unlike photos or text, video allows potential clients to experience your work on an emotional level, highlighting every detail and creating a sense of connection. It’s also the most effective way to engage today’s audience across platforms like social media, websites, and email campaigns.

  • Photos and testimonials are great, but they don’t tell the full story. Video brings your work to life, letting potential clients see the attention to detail, artistry, and passion that go into every build. It also builds trust by allowing you to show your process, your team, and the exceptional experience you offer—something static content can’t achieve.

  • While anyone can create a video with a smartphone, producing high-quality, professional video content requires expertise in storytelling, cinematography, and editing. A production company ensures your videos reflect the premium quality of your brand, helping you attract the type of high-end clients you want. Plus, we take the workload off your plate so you can focus on building homes.

  • Building an in-house team is costly and time-consuming, requiring resources to hire, train, and manage staff. At Insight Picture Co., you gain access to a full team of experienced professionals without the overhead. We specialize in video production and strategy, delivering measurable results without the trial-and-error of starting from scratch.

  • Absolutely. As a custom home builder, your time is better spent managing projects and serving your clients—not worrying about video production. We handle everything, from planning and filming to editing and distribution. You’ll get stunning, results-driven videos without having to lift a finger.

  • We hear this a lot. Unlike traditional marketing agencies that often treat video as an afterthought, video is our specialty. Our approach combines high-quality production with clear, actionable strategies and analytics. We focus on measurable ROI, ensuring every video we create is working to grow your business.

  • Video isn’t just an expense—it’s an investment in your brand and future clients. With Insight Picture Co., we ensure your videos not only look incredible but also drive real results, like increased inquiries and contracts. Our process includes tracking and reporting so you can see exactly how your investment is paying off. Video should make money, not take money.

  • The timeline depends on the scope of your project, but we streamline the process to minimize your time commitment while delivering exceptional results. Typically, a full video project—covering planning, filming, editing, and delivery—can take 4 to 6 weeks. Then, once everything is live, we’ll begin reporting our analytics  on a monthly basis. If you need something sooner, we can often adjust to meet tighter deadlines. From the start, we’ll work with you to create a clear timeline that fits your schedule and keeps the process as seamless as possible.

Great builders deserve great visibility.

You’re not here to play small—and your marketing shouldn’t be either.

Book a call today and find out how strategic video content can help you stand out, scale up, and win back control of your pipeline.