Stop Guessing with Your Marketing.

Start Growing Your Practice.

Today’s patients do their research. If your brand isn’t visible and compelling online, you’re missing out.

We help physicians like you create strategic, high-impact video content that drives awareness, trust, and bookings — not just views.

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Most elective physicians understand the power of video.

But few are actually seeing results.

You’ve probably invested in some form of video marketing — maybe a beautifully produced practice overview or a patient testimonial reel.

But despite your efforts, it’s not translating into patient inquiries or brand awareness.

You’re not alone. Many top physicians in Beverly Hills, Orange County, and across the West Coast are facing the same issue:

  • You're unsure what kind of video content actually moves the needle.

  • You’re not clear on how to distribute content or measure ROI.

  • You don’t have time to manage a content strategy while running a practice.

In a saturated market filled with TikTok doctors and ad-heavy clinics, being excellent isn’t enough — you need to be seen.

Finally — Video That Brings in the Right Patients

At Insight Picture Co., we partner with top-performing elective care specialists to:


✔ Craft video content that speaks to your ideal patient


✔ Develop a strategy tailored to your unique services and goals


✔ Build your brand authority and drive real engagement


✔ Ensure every piece of content serves a purpose — and delivers results

Whether you're a cosmetic surgeon, dermatologist, or concierge care provider, we’ll help you rise above the noise and grow with intention — not guesswork.

I’m Matt Fuller, Founder of The Insight Picture Co — and I’m here to help you grow your practice.

As an Emmy-nominated filmmaker with over 15 years of experience, I’ve worked with some of the most trusted names in healthcare and branded content — helping experts like you translate their real-world impact into compelling, high-performing video.

My strength lies in blending cinematic storytelling with clear marketing strategy, so your content doesn’t just look great — it works.

This approach has proven especially effective for physicians in elective care — from plastic surgeons to concierge specialists — where trust, reputation, and visibility drive every patient decision. Whether you're building your brand or scaling your practice, I’m here to help you stand out with video that delivers.

If patients don’t see your expertise,

they’ll choose someone with better marketing.

Let’s change that.

You’ve probably got some questions…

  • Most production companies are focused on making a video that looks great. And while high production value is important, it's only part of the equation. What makes our approach different is that we begin with strategy. We take the time to understand your patient journey, the competitive landscape in your area, and your goals for growth — and then we reverse-engineer content that actually moves patients to action. Our work doesn’t stop when the camera turns off — we help ensure your content is distributed effectively and gets seen by the right audience.

  • We know that for physicians, ROI isn't just about likes or views — it's about actual patient inquiries and practice growth. While exact results vary depending on your specialty and local market, we build every campaign around performance. Whether your goal is to drive more consultations, increase trust with high-value patients, or position yourself as a category leader, we align content to serve that purpose. Our clients often see improved conversion rates, higher engagement, and more inquiries from the kinds of patients they actually want to work with.

  • That’s where our partnership begins. We don’t expect you to come in knowing exactly what you need — that’s our job. In our strategy phase, we map out the stages of your patient journey and identify key moments where video can build trust, answer questions, or nudge someone closer to booking. This could include a practice overview, physician profile, FAQ series, treatment explainer, or even a patient experience story. Every piece of content we recommend has a purpose tied to your business goals.

  • You’re running a busy practice — we get that. Our process is built to be as streamlined and efficient as possible. We take on the heavy lifting, from scripting and planning to shooting, editing, and delivery. All we need from you is a bit of your time up front so we can understand your practice, and a short window for filming. After that, we handle the rest, keeping things moving while keeping you in the loop.

  • This is one of the most common concerns we hear — and it’s completely normal. You didn’t go into medicine to be a performer, but you don’t need to be. We guide you through the process with thoughtful preparation, low-pressure shoots, and interview-style setups that feel natural and authentic. Most of our clients say they were surprised at how easy and even enjoyable the experience turned out to be. And because we’re storytellers, we make sure your message shines, even if you’re camera-shy.

  • Being active is a great start — but content without strategy is like prescribing without a diagnosis. What we offer is intentional, evergreen video content designed to support long-term practice growth. We help you create videos that don’t just exist online, but actually serve specific business goals: driving consultations, differentiating your brand, and positioning you as the go-to expert. And we show you how to repurpose your content effectively across platforms, so you get more value out of every piece.

  • Yes — because our approach isn’t one-size-fits-all. Whether you're a plastic surgeon, dermatologist, concierge physician, or other elective specialist, we customize your strategy based on your unique brand, ideal patient profile, and goals. We've worked with a wide range of healthcare professionals, and we know how to tell stories that resonate within your specific field. What matters most is that you're committed to growing your practice and are ready to invest in content that reflects the level of care you provide.

  • Quality video marketing is an investment — but one that pays dividends when done strategically. Unlike one-off videos that collect dust on your website, we help you create content that works for you every day: attracting patients, building trust, and converting leads. Our packages are designed with flexibility in mind, and we’ll always work within your budget to ensure you get maximum value. If you’re trying to reach high-intent patients in a competitive market, it’s an investment you can’t afford not to make.

  • That’s where the real value kicks in. Unlike many production companies that deliver a video and call it a day, we help you put it to work. We guide you through best practices for distribution, help with platform optimization (whether it’s YouTube, your website, or paid media), and even assist in building out a content calendar if needed. We don’t just make the content — we make sure it’s seen, shared, and impactful.

Let’s Turn Your Expertise into Patient Growth

You’ve built your reputation on skill, results, and trust. Now it’s time to make sure your video content reflects that same standard of excellence.

If you’re ready to stop guessing and start growing — with a strategic partner who understands both storytelling and the business of elective care — let’s talk.

Let’s map out your next move — and make sure it leads to more of the right patients, more visibility, and more control over your brand.